Privacy Policy

Effective Date: April 24, 2026

Front of House Media LLC (“Midriff,” “we,” “us,” or “our”) operates the website midriffmag.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information.

By using the Site, you agree to the collection and use of information as described in this policy.

 

1. Information We Collect

We collect information in the following ways:

1. Information You Provide Directly

When you submit a contact form on the Site, we collect the information you voluntarily provide — typically your name and email address. We do not currently collect payment or billing information on this Site. When ecommerce features are added, this policy will be updated accordingly.

1. Information Collected Automatically

When you visit the Site, we and our third-party service providers may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time on site, and referring URLs
• Interactions with Site content

This information is collected through cookies and similar tracking technologies, including Google Analytics and the Meta Pixel (described further in Section 4).

 

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries submitted through the contact form
• Understand how visitors use the Site (analytics)
• Improve Site content and user experience
• Deliver relevant advertising on third-party platforms, including Meta (Facebook and Instagram), based on site activity
• Send email communications if you have opted in to our mailing list

3. Legal Basis for Processing (EEA and UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, we rely on the following legal bases for processing your personal data:

• Legitimate interests: analytics, site improvement, and understanding how the Site is used
• Consent: use of non-essential cookies and tracking technologies (including Meta Pixel); marketing communications
• Performance of a contract: when processing information in connection with a purchase or inquiry (applicable when ecommerce is live)

You have the right to object to processing based on legitimate interests. To exercise this right, contact us at hello@midriffmag.com.

 

4. Cookies and Tracking Technologies

The Site uses cookies and similar technologies. A cookie is a small text file placed on your device when you visit a website.

We currently use the following technologies:

Google Analytics

We use Google Analytics to understand aggregate traffic patterns, page performance, and visitor behavior. Google Analytics may set cookies on your device and collect data about your interaction with the Site. This data is processed by Google in accordance with their Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout).

Meta Pixel

We use the Meta Pixel (provided by Meta Platforms, Inc.) to measure the effectiveness of advertising and to enable interest-based advertising on Facebook and Instagram. The Meta Pixel may collect data about your activity on the Site and link that data to your Meta profile if you are logged in. This data is processed by Meta in accordance with their Data Policy. You can manage your ad preferences through your Facebook account settings at facebook.com/ads/preferences.

You can control cookie use through your browser settings. Note that disabling cookies may affect the functionality of the Site.

5. Sharing of Information

We do not sell your personal information. We may share your information with:

• Service providers who assist us in operating the Site (e.g., email platforms, web hosting, analytics tools), subject to confidentiality obligations
• Law enforcement or other parties when required by law or necessary to protect our rights
• A successor entity in the event of a merger, acquisition, or sale of all or substantially all of our assets

6. Data Retention

We retain contact form submissions for as long as necessary to respond to your inquiry and for legitimate business recordkeeping purposes. Analytics data is retained in accordance with the data retention settings of the relevant third-party tools (default Google Analytics retention is 14 months).

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you
• Correction: request that we correct inaccurate or incomplete information
• Deletion: request that we delete your personal information, subject to applicable law
• Restriction: request that we limit how we process your information
• Portability: request your data in a portable format
• Objection: object to processing based on legitimate interests or for direct marketing purposes
• Withdraw consent: where processing is based on consent, withdraw that consent at any time

California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA). See Section 9.

To exercise any of these rights, email us at hello@midriffmag.com. We will respond within 30 days (or the timeframe required by applicable law).

8. International Transfers

The Site is operated from the United States. If you are visiting from the EEA, UK, or other regions with data protection laws that differ from U.S. law, your information will be transferred to and processed in the United States. We rely on standard contractual clauses and/or other legally recognized transfer mechanisms where required.

9. California Privacy Rights (CCPA/CPRA)

California residents have the right to know what personal information we collect, disclose, and sell; the right to request deletion; and the right to non-discrimination for exercising these rights. We do not sell personal information as defined by the CCPA. To submit a request, contact us at hello@midriffmag.com.

10. Children’s Privacy

The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at hello@midriffmag.com.

11. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

13. Contact

For questions about this Privacy Policy or to exercise your rights, contact:

Front of House Media LLC

hello@midriffmag.com

Terms of Use

Effective Date: April 24, 2026

These Terms of Use (“Terms”) govern your use of midriffmag.com (the “Site”), operated by Front of House Media LLC (“Midriff,” “we,” “us,” or “our”). By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, do not use the Site.

1. Use of the Site

The Site is intended for personal, non-commercial use unless you have entered into a separate written agreement with us. You agree to use the Site only for lawful purposes and in a way that does not infringe the rights of others or restrict or inhibit their use and enjoyment of the Site.

You agree not to:

• Use the Site in any way that violates applicable local, national, or international law
• Transmit unsolicited or unauthorized advertising or promotional material
• Attempt to gain unauthorized access to any part of the Site or its related systems
• Scrape, crawl, or extract content from the Site without our express written permission
• Use the Site to harm, harass, or impersonate any person

2. Intellectual Property

All content on the Site — including text, editorial content, graphics, logos, images, and the overall look and feel — is owned by or licensed to Front of House Media LLC and is protected by U.S. and international copyright, trademark, and other intellectual property laws.

You may not reproduce, distribute, modify, publish, transmit, display, or create derivative works from any Site content without our prior written permission, except for personal, non-commercial use with appropriate attribution.

The MIDRIFF name and associated marks are the property of Front of House Media LLC. Nothing on the Site grants you any license to use our trademarks.

 

3. User-Submitted Content

If you submit content to us through a contact form or any other channel (questions, feedback, pitches, etc.), you grant us a non-exclusive, royalty-free, perpetual right to use, reproduce, and display that content in connection with our business, subject to our Privacy Policy. You represent that you own or have the right to submit such content.

4. Third-Party Links and Services

The Site may contain links to third-party websites and services. These links are provided for convenience only. We do not control, endorse, or assume any responsibility for third-party content or practices. Your use of third-party sites is governed by their terms and policies.

5. Disclaimers

THE SITE AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

 

6. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FRONT OF HOUSE MEDIA LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SITE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING FROM THESE TERMS OR YOUR USE OF THE SITE SHALL NOT EXCEED $100.

 

7. Ecommerce (Future)

When ecommerce features are introduced on the Site (including subscription sales, single-copy sales, and merchandise), additional terms governing purchases, returns, subscriptions, and payment will be posted and incorporated into these Terms. Those terms will apply to all transactions made through the Site.

8. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of California, without regard to its conflict of law provisions. Any dispute arising from or relating to these Terms or your use of the Site shall be resolved in the state or federal courts located in San Diego County, California, and you consent to personal jurisdiction in those courts.

9. Changes to These Terms

We reserve the right to modify these Terms at any time. Changes will be posted on this page with a revised effective date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Terms.

10. Contact

For questions about these Terms, contact us at:

Front of House Media LLC

hello@midriffmag.com

 

Accessibility Statement

Effective Date: April 24, 2026

Front of House Media LLC is committed to ensuring that midriffmag.com is accessible to the widest possible audience, including people with disabilities.

 

Our Commitment

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with disabilities.

 

Current Status

We are actively working to improve the accessibility of this Site. Measures we have taken or are taking include:

• Using semantic HTML structure to support screen readers and assistive technologies
• Including descriptive alt text for images
• Designing with sufficient color contrast for readability
• Ensuring the Site is navigable by keyboard
• Avoiding content that is known to cause seizures or other physical reactions

Known Limitations

As a new publication in its early stages, some content and features may not yet meet full WCAG 2.1 AA compliance. We are committed to identifying and addressing accessibility barriers on an ongoing basis as the Site develops.

 

Feedback and Contact

If you experience any difficulty accessing content on this Site, or if you have suggestions for how we can improve accessibility, please contact us:

hello@midriffmag.com

We will make every effort to respond within five business days and to address accessibility barriers as quickly as feasible.

 

Third-Party Content

Some content and functionality on the Site is provided by third-party platforms (including but not limited to embedded social media content, analytics tools, and email sign-up forms). We cannot guarantee the accessibility of third-party content, but we will notify relevant vendors of any accessibility concerns we become aware of.

 

Enforcement

If you are not satisfied with our response to an accessibility concern, you may contact the U.S. Department of Justice’s Americans with Disabilities Act (ADA) Information Line at 1-800-514-0301, or file a complaint with the relevant authority in your jurisdiction.